Innovate Cultural and Creative Industries through NFTs

The project

Pixel -NFTs for Cultural and Creative Industries is a Small Scale Cooperation Partnership in vocational education and training sector (KA210-VET) funded under the Erasmus+ Programme. 

In order to compete in a fast changing Europe it is necessary that Culture and Creative Industries unlock new opportunities provided by digital transformation and access to a global audience.

In particular, the emerging blockchain technology can greatly contribute to making Culture and Creative Industries stronger and more resilient, by improving their innovation, business opportunities and growth.

The use of blockchain provides Culture and Creative Sectors with new means for protecting their intellectual property, increasing artists’ bargaining power for fairer remuneration and easing the payment processes across the board.

Thanks to blockchain, NFTs let creators easily mint and copyright their work, listing it for sale on open marketplaces. NFTs have welcomed a thriving resale market, offering a golden opportunity for creators to earn income from their assets forever, anytime their work is resold.

The project wants to innovate the Cultural and Creative Industries (CCIs) in partner countries, supporting business creation, innovation and growth by taking advantage of blockchain technology and in particular NFTs.



Learnable is a community of experts working for years on the development of innovative educational practices. Learnable focuses to support European learners in acquiring soft and hard competencies that enable people to achieve their goals both in their work and life. Learnable is active in different sectors such as adult education, VET education, schools and higher education, promoting innovative educational methodologies in different fields such as digital innovation, inclusion, linguistic skills, green economy and entrepreneurship. The community seeks innovative solutions in order to make education accessible and inclusive. Learnable supports the implementation of innovative educational methodologies aimed at enhancing the quality of the training offer and supporting school-to-work transition and employability of the learners.



Motyvaciniai Projektai (Mpro), a non-profit organization established in 2010 in Vilnius, Lithuania, is dedicated to advancing education through information and communication technologies. Its mission is to promote a knowledge society, EdTech innovations, entrepreneurship skills, and a healthy lifestyle, seeking to ensure the quality of cooperation and unity between different generations and different social groups to enable continuous and sustainable development for a better future for all.

With a focus on the evolving digital landscape, Mpro actively supports and disseminates innovation in digital transformation through the creation of educational methods, digital content, VR & web3 workshops, masterclasses, and more. Mpro delivers gamified training tailored for diverse sectors, including secondary education, adult education, vocational education and training (VET), colleges, and other legal entities. Mpro, under its project-based activities, explores the use of advanced technologies like VR, XR, AI and blockchain in both formal and informal education, conducting research on teaching processes, learning styles, and educational outcomes.


Edu Playground is a non-profit organization committed to reskilling adult people through lifelong learning opportunities. Edu Playground develops national and international projects for the creation of educational tools that make adult learning more attractive, promoting active citizenship and skills development, and providing high-quality learning through a collaborative approach across the whole Europe. The mission of Edu Playground is to foster and support the sustainable development of local communities and individuals’ empowerment through education and training, human rights, democratic values and international cooperation. The organization is oriented on accessing social rights for adults and youth, also fighting against discrimination, violence, xenophobia and exclusion. Edu Playground collaborates with municipalities, schools, local and national media and with different newspapers and online news media. In addition, the NGO also works on different marketing projects and have lengthy experience in providing digital skills and learning methodologies.



Pixel Toolkit

It consists of supporting materials and tools to help Culture and Creative Industries properly access and use NFTs

Pixel Toolkit (draft version)

Pixel Workshops

They are training activities aiming at supporting Culture and Creative Industries in improving their knowledge, skills and competences on how to exploit the potential of NFTs in the Culture and Creative sectors

Pixel Launch Conference

They will be face-to-face conferences organised in each partner country for promoting the project
results and raising awareness about the benefits and risks of using NFTs in Cultural and Creative Sectors

Dissemination materials


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